The pet supplement market isn't just growing – it's thriving. And within the industry, a powerhouse ingredient is capturing the attention of pet owners everywhere: collagen. If you're a veterinarian or a pet brand looking to make a smart move in the...
A cat's glossy, soft coat is both beautiful and a reflection of thriving health on the inside....
Hippocrates, the father of medicine, wisely noted that "all disease begins in the gut." This lesson...
Science has made incredible recent discoveries about the profound effects of microbiome health on...
Pet owners prioritize their dog’s health just like any other family member. Consumers are becoming...
It’s never been a better time to start or expand a pet supplement business. Between 2022 and 2030,...
Approximately 40% to 60% of pet owners consider packaging and labels when shopping for animal...
If you plan to start or grow your pet supplement business, you’ll need to learn the industry...