The $4.1 Billion Forecast: What Pet Supplement Brands Must Do in 2026 to Win the Market The pet supplement market is roaring, hitting a valuation of approximately $2.7 billion in 2025 and projected to surge to $4.11 billion by 2030. These numbers...
Labels That Sell (and Don’t Get You In Hot Water) Let’s get this straight: you can have the best...
The pet multivitamin aisle looks full—but it’s mostly noise. You’ve got gummy chews with rainbow...
The age-old adage that ‘pet trends follow human trends’ is never more evident than in the superfood...
Why the Calming Supplement Space Isn’t Just a Trend Dog anxiety isn’t a niche concern, it’s...
Skin & Coat Supplements for Dogs: A Category Brands Ignore but Pet Parents Don’t Skin and coat...
Most cranberry supplements for dogs stop at the obvious: urinary tract support. But smart pet...
The equine supplement market is bigger—and more wide open—than most brands realize. Search volume...
You’ve probably seen it by now ... dog dental powder is popping up everywhere. It’s in vet clinics,...
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