Customers buy pet supplements for many reasons. Some owners use supplements to enrich their pets’ diets, while others want to promote healthy aging. Many customers also use supplements to support pets with specific health challenges. For example, an owner could give joint supplements to a horse experiencing joint discomfort.
These motivations all revolve around the same objective: supporting pets' overall health and well-being. Brands can help clients achieve this goal by implementing strict quality controls to create beneficial supplements that prioritize safety. The most important industry standards include pet supplement ingredient quality assurance, Good Manufacturing Practices, and pet supplement testing protocols.
A pet supplement is only as good as the quality of its ingredients. The best supplements use carefully sourced and pure ingredients.
Manufacturers can buy pet supplement ingredients from several sources. Many manufacturers rely on domestic raw material wholesalers. These third-party businesses purchase raw ingredients from farmers and sell them to supplement manufacturers. They sell bulk quantities of vitamins, minerals, plant extracts, and other ingredients.
Some manufacturers source ingredients directly from local businesses. For example, you could buy fish oil from a local fishery for joint supplements and lavender from a nearby farm for calming pet supplements. Finally, manufacturers may purchase rare or unique ingredients from international providers, such as emu oil from Australian farmers.
The quality of these raw ingredients can vary drastically, even between similar suppliers. For instance, one farmer might spray their flaxseed with pesticide while another uses organic methods.
Brands should look for reputable manufacturing partners that prioritize consistency, quality, and safety. Ask potential partners about their quality control standards so you can trust that you’re getting the most beneficial and safest ingredients.
Finally, manufacturers should test every pet supplement ingredient for purity, potency, and safety. Common testing methods include:
These quality controls can help protect pets by maintaining product integrity and consistency.
The Food and Drug Administration (FDA) requires pet supplement manufacturers to follow Current Good Manufacturing Practices (CGMPs). According to the FDA, these practices “provide baseline safety and sanitation standards for the manufacturing, processing, packing, and holding of animal food.”
Here are a few key CGMPs:
Pet supplement manufacturers should develop robust quality management systems to monitor and document their adherence to CGMP guidelines. These systems will help demonstrate compliance if the FDA audits them.
You should test your products throughout the manufacturing process. These assessments allow you to verify the integrity and purityof your supplements. They also boost your brand reputation by demonstrating your commitment to protecting pets.
Brands should conduct in-process testing of the full product during manufacturing operations. These assessments may include:
Manufacturers also perform final tests before releasing the pet supplements to customers. Here are a few common final assessments:
Third-party-testing laboratories can provide unbiased assessments of a supplement’s composition and quality. These external reviews help you comply with regulatory standards and improve your credibility.
Additionally, some distributors and online retailers require proof of third-party testing to sell pet supplements. For example, Amazon requires supplement sellers to demonstrate that their products have been assessed by a Testing, Inspection, and Certification (TIC) organization. Brands that don’t comply with this mandate can’t sell their products on the website.
Pet owners want to give their pets beneficial supplements they can trust. Yet many products don’t meet these expectations. A recent literature review found that some manufacturers mislabeled ingredients or didn’t accurately represent their quantities. This lack of quality can damage customers’ trust and lead to negative outcomes for pets.
Implementing essential quality controls can help you avoid these risks. Carefully source raw ingredients from reliable companies and test their purity and strength. You should also choose a manufacturing partner who follows Current Good Manufacturing Practices and tests the supplements repeatedly.
These quality controls will enable you to produce beneficial, pure, and high-quality pet supplements. These processes will also help you earn customers’ trust and build a loyal following, leading to long-term business growth.