How To Select a Pet Supplement Manufacturer

Written By: Pet Tech Labs Team

The pet supplement industry has recently witnessed extreme growth as pet owners strive to provide their pets with the best health and wellness options. With this increased demand comes the need for reliable pet supplement manufacturers—but how do you select the right partner?

1. Define Your Needs Clearly

Before embarking on the journey to select a pet supplement contract manufacturer, you should have a clear understanding of your specific requirements. Well-defined criteria can streamline the selection process and ensure alignment with the manufacturer's capabilities. Remember, clearly and transparently laying out your requirements can significantly influence the efficacy and efficiency of your partnership down the line.

Start by understanding what you want when it comes to:

  • Product Type: Are you looking at producing granules, chewables, powders, capsules, or liquids?
  • Ingredients: Do you have specific ingredients in mind? Organic, natural, or proprietary blends?
  • Volume: What are your production volume requirements?
  • Packaging and Labeling: Do you need help with packaging and labeling, or are they pre-handled?

Learn the basics of pet supplement manufacturing with our guide. No personal  info required to access >>

2. Research and Shortlist Potential Manufacturers

Navigating manufacturing options can be overwhelming. Conduct thorough research to identify those with proven expertise, specifically in the pet supplement sector. This initial research sets the foundation for a more in-depth assessment. 

Start by looking at:

  • Industry Experience: Opt for manufacturers with a history in pet supplements.
  • Reputation: Look for online reviews, testimonials, and potential red flags.
  • Location: Proximity can affect logistics, visits, and shipping costs.

3. Assess Quality Control Measures

Quality control is a non-negotiable aspect of the manufacturing process, and you’ll want to ensure you partner with manufacturers that prioritize rigorous quality control protocols. You need assurance that every product aligns with industry standards and promotes pet well-being.

When vetting manufacturing partners for quality control, look for the following:

  • Certifications: Check for certifications like Good Manufacturing Practices (GMP), Organic, International Organization for Standardization (ISO), and The National Animal Supplement Council (NASC).
  • Quality Checks: Ask about their in-process quality checks, finished product testing, and batch consistency measures.
  • Lab Testing: Ensure they conduct lab tests for purity, contaminants, and potency.

4. Confirm Support for Custom Formulations

Each brand may have its unique blend of ingredients or a proprietary formula that sets it apart. When selecting a manufacturer, identify those capable of handling custom formulations without sacrificing quality, and ensure they have the experience and equipment to translate your specific vision into a tangible product that meets your brand's standards and consumer expectations.

5. Discuss Scalability

Your brand might start small, but growth is the ultimate goal. As your brand grows, your production demands will inevitably rise. Choose a contract manufacturer who offers low minimum order quantities (MOQs) to start but can seamlessly scale up their operations to meet your expanding needs. 

Engaging with a partner with the infrastructure and flexibility to evolve with your brand means your supply will remain consistent and timely, irrespective of order volume.

Related Content: How to Get NASC Certification For Private Label Pet Supplements

6. Examine Their Supply Chain Transparency

Knowing the origin of all supplement ingredients is a component of quality assurance. Pay special attention to:

  • Traceability: Can your manufacturing partner trace every ingredient back to its source?
  • Sourcing Standards: What are the manufacturer’s standards for ingredient sourcing? Are they sustainable and ethical?

7. Get a Sense of Their Customer Service

A solid partnership goes beyond just transactions. The manufacturer should also be committed to your brand's success. One way to gauge customer service is to see how responsive they are in the engagement phase. A committed partner will demonstrate commitment long before you move into production.

Look for:

  • Response Time: How quickly does the manufacturer address queries or concerns?
  • Support: Do they offer support in different areas, like product development, packaging design, or market trends?
  • SLAs: Are they willing to implement service-level agreements (SLAs)? SLAs outline the metrics by which the service is measured, as well as remedies or penalties for non-compliance, ensuring both parties have clear expectations for service delivery

8. Evaluate Costs

Any business decision requires close consideration of financial impact. When selecting a pet supplement contract manufacturer, you should understand their pricing structure and ensure it fits your budget without compromising product quality. 

While it might be tempting to opt for the most cost-effective option, weigh the price against the manufacturer’s ability to deliver consistent quality. If your manufacturer cuts corners,  their folly can have long-term implications for your brand's reputation and customer trust.

9. Ask for Samples

Before finalizing any deal, ask for product samples. Sampling your product before committing to a big order will save you money and give you a tangible sense of product quality, taste (if applicable), appearance, and packaging.

10. Visit the Facility

A firsthand look at a manufacturer's facility can provide invaluable insights that might not be accessible through conversations or paperwork. Visiting the site can help you gauge cleanliness standards, inspect the machinery and equipment used, and observe operational processes. By seeing the facility for yourself, you can verify the manufacturer’s adherence to quality and safety standards and meet the people in the process, which can help foster trust and transparency in your partnership.

11. Review Contracts Carefully

Finalizing a partnership culminates in a signed contract, a critical document that outlines each party's responsibilities and expectations. Meticulously review all terms, especially clauses related to intellectual property, payment stipulations, and confidentiality. Investing in legal assistance can ensure the contract safeguards your brand's interests and paves the way for a smooth and productive collaboration.


Choosing the right pet supplement contract manufacturer is important for your brand's success. It affects not only the quality of your product but also the trust consumers place in your brand. Following the guidelines outlined above, you can form a partnership to help pets stay well while boosting your business.

Remember, your relationship with a manufacturer is a two-way street. As you evaluate their performance, they’re also gauging your brand's potential. For seamless collaboration, approach the selection process with professionalism, clarity, and a long-term partnership vision.

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