Even for cats with the healthiest diet and lifestyle, sometimes mobility challenges with age are inevitable and can lead to significant discomfort and reduced quality of life. This reality has sparked a considerable rise in cat owners seeking cat joint supplements, presenting a lucrative opportunity for vet clinics, brick-and-mortar shops, and online businesses looking to break into or expand in the cat supplement manufacturing market.
Private labeling cat joint supplements with a proven track record of efficacy sets you apart as a trusted brand in the booming animal supplement market and keeps your satisfied customers coming back for more.
Aging felines face several common joint health challenges, such as cartilage breakdown, stiffness, or reduced mobility. While some joint discomfort is unfortunately considered normal as cats age, other factors can exacerbate the problem, like excess weight, underlying health conditions, surgery recovery, digestive issues that inhibit proper nutrient absorption, or a poor diet.
In many of these scenarios, cat joint supplements can significantly improve comfort and quality of life, boost mobility, maintain healthy cartilage, and support a normal inflammatory response. Early intervention is optimal to prevent joint deterioration that becomes harder to address, and this preventive approach is where targeted and veterinarian-formulated supplements shine.
It can certainly feel overwhelming as a business owner to narrow down which cat joint supplements are best for your private label brand. The following five ingredients are already trusted and sought out by consumers and are a great place to start when growing own product line.
Glucosamine is a key player in joint health for animals and people. It works to repair and maintain cartilage, the protective tissue surrounding bones and joints. This compound naturally enhances joint lubrication for smoother and more comfortable movements in cats and has been shown to protect chondrocyte cells that also support cartilage structure.
Cats struggling with cartilage wear and tear and reduced joint lubrication due to aging or injury could greatly benefit from glucosamine-containing supplements.
Derived from New Zealand mussels, this powerhouse ingredient is rich in omega-3 fatty acids and glycosaminoglycans, which help mitigate inflammation in cats and promote joint mobility and flexibility.
Cats with joint stiffness, especially senior cats, often find relief from green-lipped mussels and other omega-3 supplements.
Curcumin, the bioactive ingredient in turmeric, is a potent anti-inflammatory with powerful antioxidant properties. It has been shown in felines to alleviate joint discomfort, protect against oxidative stress that comes with aging and exposure to toxins or stressors, and support overall joint health and healthy aging. One study found curcumin particularly helpful in cats with an upregulated inflammatory response due to excess weight.
This plant-based ingredient is known and loved by vets for its unique ability to support healthy inflammatory pathways and enhance mobility, especially when administered in combination formulas with some of the other compounds and nutrients discussed above.
In herbalism, devil’s claw is often referred to as nature’s analgesic. A traditional plant remedy, it is ideal for aging cats struggling with joint discomfort and poor mobility, as it works to soothe aches and support swelling.
If you’re new to private labeling pet supplements, here are some practical tips as you get started. With the guidance of a reputable and trusted manufacturing partner, breaking into this profitable market isn’t nearly as daunting as it might seem.
Cat owners increasingly prioritize research-backed ingredients in their products. Understanding these demands and preferences with help you choose a private label manufacturer who aligns with market demands and your particular target audience to position your products effectively.
Quality in supplements should always be a top priority, as this sets your brand apart from others and builds a loyal customer base. Working with a manufacturer who guarantees rigorous testing in their label claims and consistency and quality in their products is key.
Especially if you are brand new to private labeling, it can be advantageous to test the waters with a small handful of products in high-demand categories (like joint supplements) to see what resonates with your customers. Launching with one or two well-formulated products allows you to build brand momentum as you strategically expand without making a big upfront investment.
At Pet Tech Labs, we are committed to providing simple, profitable supplements for brands. Our products are veterinarian-formulated and are already sold by many trusted brands nationwide. We understand the rapid-fire nature and astounding growth of the animal supplement industry, which is one reason we always aim for a quick time to market with an efficient process from discovery call to product launch.
Check out our private label process to learn more.
Meet the growing demand for holistic support for aging pet companions by adding science-backed cat joint supplements to your product line. These formulas are already in high demand, giving you a prime opportunity to grow a lucrative business.
With Pet Tech Labs, you gain a trusted partner with decades of experience who is committed to your success. We have an in-depth understanding of the needs of modern pet owners and curate our products accordingly. Begin or expand your private label journey today with products that cats and their owners will love.
Aging cats, overweight cats, and those recovering from injury often develop joint stiffness or cartilage loss. Joint supplements help improve mobility and comfort by supporting cartilage and reducing inflammation.
Glucosamine, green-lipped mussel, curcumin, Boswellia serrata, and devil’s claw are widely used and supported by both research and veterinary recommendations.
It's best to start early, before symptoms progress. Middle-aged or senior cats showing subtle mobility changes or breeds prone to joint issues can benefit from early support.
Yes. Joint health is one of the most profitable and in-demand categories in the pet supplement market, and private labeling allows for strong margins and recurring revenue.
Unlike generic store-bought options, private label supplements allow businesses to offer premium, proven formulas under their own brand, with higher perceived value and control over pricing and marketing.
Choose a manufacturer that offers proven products, low MOQs, and fast turnaround. Pet Tech Labs makes the process simple and supports you from initial call to launch.
1. Corbee RJ. The efficacy of a nutritional supplement containing green-lipped mussel, curcumin and blackcurrant leaf extract in dogs and cats with osteoarthritis. Vet Med Sci. 2022;8(3):1025-1035. doi:10.1002/vms3.779
2. Leray V, Freuchet B, Le Bloc'h J, Jeusette I, Torre C, Nguyen P. Effect of citrus polyphenol- and curcumin-supplemented diet on inflammatory state in obese cats. Br J Nutr. 2011;106 Suppl 1:S198-S201. doi:10.1017/S0007114511002492