The age-old adage that ‘pet trends follow human trends’ is never more evident than in the superfood space. We see this term “superfood” used across pet supplement and manufacturing categories from food to treats to supplements. In today’s discussion, we will dig into this term, understand what a superfood is, why it can be beneficial for pet health, and how it can add power to your brand.
What are Superfoods?
It’s a bird. It’s a plane. It’s a Superfood? Superfoods are generally believed to be nutrient-rich foods that provide some significant health benefits. The FDA has not recognized superfoods as a category of foods, therefore there are no specific criteria a food must meet to be called a superfood. Popular ethos considers superfoods to be particularly nutrient dense, while be low in calories – however as we will see, that does not always hold true. When the term ‘superfood’ entered the mainstream lexicon, it seemed most associated with novel foods that were touted by celebrities: acai berry, goji berry, quinoa, nori, kefir, and on and on. But superfoods can just as easily be found in our local farmers’ markets, produce sections, and even the freezer aisle of our major grocery stores.
The Magic of Superfoods
Is there really magic in superfoods? Why yes, there is! Superfoods by any definition (even for pets) contain high levels of beneficial nutrients relative to their fat and calorie content. As pet owners we strive to find the best nutrition for our pets while controlling unnecessary fat and calories. The American Association of Feed Control Officials (AAFCO) has established feeding guidelines for dogs, cats, horses, and livestock animals. These guidelines, not unlike human nutritional guidelines, place emphasis on vitamins, minerals, antioxidants, proteins and fats. Many superfoods can be added to pets’ diets safely. Superfoods for dogs and cats should always come from whole food, minimally processed food sources.
A Deeper Look into Nutritional Value of Superfoods for Dogs and Cats
- Antioxidant Rich: Antioxidants protect cells from damage caused by free radicals and support cellular health.
- Vitamin & Mineral Powerhouses: Vitamins A, D, E, K, the B-complex along with minerals such as calcium, phosphorus, zinc, iron, magnesium and copper are critical to maintaining overall health.
- Fiber & Gut Health Benefits: Superfoods can provide a superior source of prebiotics, probiotics, and fiber to feed a healthy digestive system.
- Healthy Fats (Omega-3s, etc.): Omega 3 fatty acids are sources of healthy fats beneficial for skin, coat, brain, and inflammation.
Sources of Superfoods for Dogs and Cats
- Berries: Blueberries, cranberries, raspberries, goji, and acai provide antioxidants and phytonutrients.
- Fruits: Bananas, watermelon (no seeds), and apples (no seeds) are also healthy superfoods.
- Leafy Greens: Spinach, kale, and Nori (seaweed) are rich in vitamins and fiber.
- Root Vegetables: Sweet potatoes, carrots, and pumpkin are high in fiber, antioxidants, and B vitamins.
- Other Superfoods: Chia seeds, flax seeds, spirulina, turmeric, and ginger provide protein, antioxidants, and Omega-3s.
Note: Avocados contain Persin, which is toxic to dogs and should be avoided.
Non-Plant Sourced Superfoods
Not all superfoods are from plants. Examples include:
- Salmon and Salmon Oil: Rich in Omega-3s, salmon supports skin, coat, immune, joint, heart, and cognitive health.
- Green Lipped Mussel (Perna canaliculus): A powerhouse rich in Omega-3s, chondroitin, amino acids, and vitamins C & E. It supports joints, brain health, and offers antioxidant protection.
Superfoods in Pet Supplement Private Label Manufacturing
As a brand owner, there are many opportunities to incorporate Superfoods into your private label pet supplement line up. Superfoods are harvested, dried and blended into power form for ease of incorporation into various formats. Ingredients should be tested at the raw material level for identification. Superfood ingredient powders blend readily into soft chew matrices, powders and granules.
Related Content: Top-Selling Pet Vitamins for Private Label Supplement Businesses
Pet Tech Labs Private Label Superfood Supplements: Examples in Action
Healthy Training Treats for Dogs
Featuring sweet potato, pumpkin, apple, blueberries, kale, and spinach for added vitamins, minerals, antioxidants, and fiber.
Treat-training is based on food (treats) as the reward to reinforce desired behaviors. It is perhaps the most common training method—and works especially well with food-motivated dogs. Since this can involve giving several treats, Healthy Training Treats with added Superfoods become a truly functional treat. These training treats do more than help the dog sit, they support overall health, a strong immune system, and a healthy gut.
Heart Healthy Treats for Dogs
Featuring salmon oil, kale, quinoa, and apple for Omega-3 fatty acids, antioxidants, and healthy protein.
These grain-free formulations are perfect for dogs predisposed to heart health challenges. Health-healthy salmon oil provides Omega-3 fatty acids, rich in EPA and DHA, known to support a strong cardiovascular system. Adding “treats with a purpose” to your private label pet supplement brand is a basket-building strategy that will result in incremental revenue.
The Pet Tech Labs Private Label Advantage
The benefits of superfoods are evident for both people and pets. But that is only half the story. For businesses and brands, there is an advantage to be gained by adding Superfood ingredients to your product line up. The US market for human superfood powders is growing at a CAGR of 7.3% (Grand View Research), while the global Omega-3 pet supplement market is growing at a 10-year CAGR of 8% (Future Market Insights). The data suggests that there is headroom for additional brands and products featuring Superfoods in the private label pet supplement space.
