How Your Brand Can Dominate the Best Equine Supplements Market – Without Breaking the Bank

The equine supplement market is bigger—and more wide open—than most brands realize.

Search volume data tells the story: thousands of horse owners are actively searching for joint, calming, and hoof supplements every single month. But scroll through the top-ranking products and you’ll find the same thing over and over again—legacy brands with stale formulations, outdated branding, and no SEO game whatsoever.

This is the gap.

If you’re a veterinarian, wellness entrepreneur, or supplement brand looking to expand, the equine space might be the most overlooked high-ticket opportunity in pet wellness right now. The demand is real, the margins are better than canine and feline, and the competition is decades behind the curve.

The best part? You don’t need to reinvent the wheel. You just need to bring smarter formulations, modern branding, and a real DTC or retail strategy to the table—and find a manufacturer that can execute with speed.

TL;DR Quick Answer: How Your Brand Can Dominate the Best Equine Supplements Market

• The equine supplements category is saturated with buyer intent—but underserved by quality products and modern brands.
• Top keywords like the best joint supplements for horses  and best equine calming supplement generate hundreds of high-intent searches monthly.
• Private label brands can enter fast with the right formulation partner.
• Most existing competitors are invisible online—creating easy leapfrog opportunities.
• A focused content + product strategy can let smart brands dominate the category.

Why Private Label Equine Supplements Are a High-Margin Play

Equine products are a different animal than average pet supplements. Literally and financially.

Most private label dog and cat supplements sell for $20–40 per SKU. But horse supplements? Commonly priced at $50, $80, or even $100+ per unit.

Why? Because horse owners buy performance, not cuteness. That gives your brand room to formulate premium blends with higher margins and fewer units.

Private label makes it even better:

• Skip formulation guesswork
• Customize flavor, dosage, and delivery without starting from scratch
• Control your margin, messaging, and customer relationships
• Launch in under 60 days with the right manufacturing partner

Want to test a calming pellet for trailering or launch a hoof health powder that gets attention? You don’t need 6 months—you need a meeting, a few samples, and the right support team.

Where Most Existing Equine Products Fall Short

1. Outdated Formulations: Still leaning on glucosamine-only blends while the market wants hyaluronic acid, turmeric, MSM, and collagen.
2. Single-Function Focus: No multi-tasking products (joint + calming, hoof + mobility)—a huge missed opportunity.
3. No Modern Actives: Ashwagandha, boswellia, magnesium—common in human/canine—but missing from equine SKUs.
4. Weak Digital Strategy: Poor SEO, low-quality content, and no real DTC funnel. Legacy brands are sleeping. This is your moment.

Formulating the Best Equine Joint, Calming & Hoof Supplements

🐎 Joint Support

• Core: Glucosamine HCL, MSM, Chondroitin, Hyaluronic Acid, Turmeric
• Add-ons: Type II Collagen, Vitamin C, Omega-3s

🐎 Calming Formulas

• Ingredients: Magnesium, L-theanine, Ashwagandha, Thiamine (B1)
• Formats: Pellets, powders—palatable and easy to dose
• Use case: Trailering, vet visits, performance stress, daily management

🐎 Hoof Health

• Core: Biotin, Zinc, Copper, Methionine
• Boosters: Collagen peptides, MSM
• Best Format: Powders or pellets added to feed

How to Bring a High-Performing Equine Supplement to Market

Winning in this space isn’t about flashy packaging—it’s about smart execution.

Work with a Manufacturer Who Gets It

• Equine-specific R&D experience
• Real flavor testing (apple, molasses, peppermint)
• Proven pellet and powder production
• Formulas tested in real feeding trials

Ask the Right Questions

• What are your MOQs for equine products?
• Can I white label or semi-customize?
• Do you support flavor and dosage customization?
• How fast can you deliver?

Compliance Matters

• GMP-certified facility
• NASC member status
• Label and state registration guidance

Why Now Is the Moment to Enter the Equine Category

Google is favoring fresh content and niche expertise. Amazon’s equine listings are outdated. Clinics and tack shops are underserved.

The top-ranking players are vulnerable. Their content is thin, their branding is tired, and their SEO is nonexistent.

You’ve got search volume, a loyal buyer type, and premium pricing. All you need is speed, formulation, and execution.

Ready to Lead the Equine Supplement Space?

If you’ve been thinking about launching an equine line—or optimizing your existing products—this is the moment.

PetTech Labs helps brands like yours build smarter:

• Science-backed ingredients, equine-grade formats
• Customizable pellets, powders, and flavors
• Low MOQs and fast lead times
• Private label dog and cat options or custom formulation supplements for horses are available

Let’s launch something the market actually wants.

👉 Schedule a Call with Our Team to talk equine formulation today.

🐴 FAQ: Best Equine Supplements — What Brands Need to Know

Q1: What are the best equine supplements on the market today?

A: The best equine supplements combine modern science with proven results—formulated to support joint mobility, calming behavior, or hoof integrity. Pet Tech Labs offers GMP-certified, private-label equine formulas tailored for each of these high-demand categories, including Joint Support with MSM and collagen, Calming formulas with ashwagandha and magnesium, and Hoof Health blends with biotin and zinc.

Q2: What ingredients should be in a high-quality equine joint supplement?

A: Look for clinically studied ingredients like glucosamine, chondroitin, MSM, hyaluronic acid, turmeric, and collagen. Pet Tech Labs formulates equine joint blends using these actives in bioavailable forms, with the option for custom flavoring and delivery methods like powders or pellets.

Q3: Which equine calming supplements actually work?

A: Effective calming supplements for horses should include ingredients like magnesium, thiamine, L-theanine, and adaptogens like ashwagandha. Pet Tech Labs’ calming formulations are built on this foundation—and are tested for palatability and compliance to ensure daily use is easy for horses and owners.

Q4: What makes Pet Tech Labs different from other equine supplement manufacturers?

A: Unlike generic white-label providers, Pet Tech Labs specializes in equine-specific formulation, flavor testing, and private-label support. Brands get access to low MOQs, regulatory compliance expertise, and a team that understands the nuances of manufacturing for horses—not just dogs and cats.

Q5: Can I create a custom equine supplement through Pet Tech Labs?

A: Absolutely. Whether you’re building a new product from scratch or adapting an existing SKU, Pet Tech Labs offers semi-custom and fully custom formulation services. We support everything from ingredient sourcing and label compliance to packaging and flavor development.

Q6: How do I get started with private label equine supplements?

A: Just book a discovery call with our team. We’ll walk you through formulation options, minimums, timelines, and flavor customization. Most brands can launch a high-quality equine supplement in under 60 days with Pet Tech Labs.